Marketing consulting designed for growth, inspired by experience and infused with innovation. Creating a vision for change, taking businesses from X to X.
Digital and Data Transformation
What is Digital Transformation
Digital transformation is the opportunity for businesses to raise their presence and competitiveness within the DESK economies. Powered by data, enriched with engagement, and delivering reach, its success ultimately hinges on complete business-wide adoption, technology selection, and data opportunities. Digital transformations are driven by the need to remain or become more relevant to new and existing audiences, translating into greater product and service demand, and therefore driving optimum revenue potential.
Digital
The digital economy involves economic activities that connect people, communities, and businesses with their devices, data, and technology.
This economy is built on synergistic connectivity—realised through machines and technologies, benefiting both audiences and businesses.
Experience
The experience economy focuses on creating memorable and engaging experiences that add value to the lives of consumers.
By prioritising personal interactions and tailored experiences, this economy enhances customer satisfaction and loyalty, benefiting businesses and communities alike.
Service
The service economy is centred on revenue generated through offerings that add value to businesses, people, governments, and communities.
These offerings help organisations fulfil their commitments and enable consumers to benefit from skills, expertise, and various professional solutions.
Knowledge
The knowledge economy values intellectual capital and uses analytics for informed decision-making, enhancing innovation and efficiency.
Collaboration tools facilitate idea exchange, driving continuous improvement and creative solutions, differentiating it from the service economy's focus on direct offerings.
The impact potential of digital transformation varies greatly depending on factors such as organisational maturity, international footprint, data depth and breadth, and revenue potential. For global corporations and established businesses, digital transformation means learning from the past to inspire a digital future. Conversely, for smaller and more agile businesses, digital transformation serves as a critical route to market and lays the foundation for overcoming growth challenges and addressing the complexities of the DESK economies.
Understanding Digital Transformation
Welcome change and transform your business into something beautiful
Services
CRM and Personalisation
Securely connect audience and customer data to maximise engagement and satisfaction. Using technology and integrations to deliver personalisation strategies, automation, and manage time and tasks more effectively.
01
Scoping and selection
Implementation and connectivity
Personalisation strategies
Execution and automation
Data lake and DMP
DSP, Adtech, and Martech
Data visualisation and analytics
Connecting AI to analytics
02
Big Data and Analytics
Combine structured, semi-structured, and unstructured data to create a single source of truth. Providing advanced analytics and actionable insights, improving decision-making, and informing data-driven growth strategies.
Customer Experience Planning
Create the customer experiences your audiences expect on the social and messaging platforms they use. Utilise AI technology with complete human oversight to respond to customers, assess customer experiences, and more.
03
Customer experiences and journey mapping
AI and rule-based chatbots and live chat
Automation and promotions
Surveying and customer research
SEO and content optimisation
Paid social and content creation
CRO, UX, and website development
Performance marketing and lead generation
04
Digital Marketing and Ecommerce
Utilise the marketing touchpoints within the vast digital ecosystem to connect with new and existing audiences, boost awareness, drive sales, and generate leads.
Change Management
People are the beating heart of any digital transformation project and its long-term success. Technology facilitates transformation but it's the people that realise it. Adoption, buy-in, utilisation, knowledge, and process changes are all critical to change management.
05
Stakeholder and department requirements
Adoption and buy-in strategies
Project management and communication
Supporting and measuring change
